This week has been a good week for solidifying ties with music and fashion, first Rihanna became creative director of Puma, and now Calvin Harris, Scottish DJ and music producer has been announced as the new face of Emporio Armani brand for 2015.
Harris shot the black and white campaign in Los Angeles, with photographer Boo George. The images will be released January 2015. As well as the new collection, Harris will also be the face of the Emporio Armani eyewear as well as the watch line, and the campaign will be seen globally.
Speaking of the decision to use Harris to front the campaign, Armani said, “Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy, he isn’t a model by nature, and this creates a more sincere and engaging bond with the public.”
Speaking of the being the new face of Armani, Harris said, “It’s incredible to be working with Mr Armani and his team at Emporio Armani,” Continuing “I feel an affinity to the brand ethos and have been a long time admirer of their designs.”