In 2004, H&M partnered up with its first guest designer, Karl Lagerfeld, offering a few select stores the exclusive collection. This was set to be the first of many after its success which saw the collection being sold out within the hour.
Roll on 9 years and we have seen H&M partner up with a succession of other designers including Stella McCartney, Versace and Lavin to name just a few.
In September 2013, Isabel Marant announced that she would be releasing a high street collection with H&M, making her ( I believe) the 19th guest collaboration with the chain. However, this is set to be the most eagerly anticipated in H&M's history of collaborations with items already being pre sold on e-bay at up to four times their retail price.
With over 100 pieces (including full menswear outfits for the first time ever for Marant) in the collection, those first in line can get the designers collection at a fraction of the cost, but you'll have to hurry- I foresee stock being sold out in a flash. Let's hope the website doesn't crash!
Meet Isabel Marant: see the designer talking about where she gets her inspiration from and her upcoming collaboration with H&M :
Below are some of my fav pieces from the upcoming collection