Couple marry during the half time show at The Super Bowl on Sunday 8th February 2026. The bride wearing a Hayley Paige wedding dress,
What began as a love-filled wedding invitation turned into a fairytale moment when a couple found themselves saying “I do” on one of the world’s biggest stages — Bad Bunny’s Super Bowl 60 halftime show.
The couple exchanged vows during the epic performance on Sunday, Feb. 8, with Bad Bunny even signing their marriage certificate, according to a press release sent to TODAY.com. For the unforgettable moment, the bride wore a white wedding gown by designer Hayley Paige.
Paige later explained how the extraordinary moment came together in a series of Instagram Stories and later on her feed, sharing that the opportunity arrived just weeks before the Super Bowl and under strict secrecy.
“To have a moment like that, and it actually be a real bride, I think made it even more special because the message is, ‘Love wins,’” Paige says.
Interviewing Paige for her most recent collection: Twice Upon a Time.
The gown, called Becoming Jane, is part of Paige’s new Twice Upon a Time collection and can be worn six different ways.
“This one has some really fun interchangeability,” she says. “She has a fitted base, which is lace on lace, kind of this textured, sexy fit. It’s got a slit. Then we build up on the dress so there’s a big overskirt that you can wear, so you can kind of have your cake and eat it too — except it’s have your fitted look and then also a ball gown.”
The dress can also be customized to have half sleeves and also features a detachable bolero.
“It’s a fun shapeshifter of a dress,” Paige says. “She wore it just with the base and the slit and then had a beautiful, matching veil with it to show off her curves — and she looked fabulous.”
Paige adds that the dress leans into “sexiness” and “feminine energy,” while featuring a stretchy lining that made it easy to move in — an especially important detail for a halftime show.
The gown, called Becoming Jane, is part of Paige’s new Twice Upon a Time collection and can be worn six different ways.
“This one has some really fun interchangeability,” she says. “She has a fitted base, which is lace on lace, kind of this textured, sexy fit. It’s got a slit. Then we build up on the dress so there’s a big overskirt that you can wear, so you can kind of have your cake and eat it too — except it’s have your fitted look and then also a ball gown.”
The dress can also be customized to have half sleeves and also features a detachable bolero.
“It’s a fun shapeshifter of a dress,” Paige says. “She wore it just with the base and the slit and then had a beautiful, matching veil with it to show off her curves — and she looked fabulous.”
Paige adds that the dress leans into “sexiness” and “feminine energy,” while featuring a stretchy lining that made it easy to move in — an especially important detail for a halftime show.
 |  |
The Stunning dress from Hayley Paige's latest collection- Becoming Jane
Paige first learned about the opportunity through a friend of her sister, Megan Gutman, a producer who has worked on several Super Bowl commercials.
“Her really good friend Joleen Garnett is a stylist, and she had texted me maybe two weeks ago and said, ‘I need a dress for a really important event,’” Paige explains. “She basically said, ‘Could you send me a bunch of options? Please don’t share it with anyone, but it is for the Super Bowl halftime show.’”
While Paige was thrilled at the possibility of one of her designs appearing during the show, she tried not to get her hopes up, assuming Garnett was pulling looks from multiple designers. At first, she thought the gown might be for a backup dancer — until she learned it was for an actual bride.
Paige watched the halftime show from home with her fiancé, a friend and her dogs, Paige says the moment felt deeply full circle moment for herself as well as her brand.
“I’ve been through this crazy legal battle where I lost my name and then got it all back in bankruptcy court,” she says. “I’ve been on this journey. I actually rebranded and relaunched Hayley Paige just six months ago.”
I interviewed Paige when her comeback collection launched at the end of last year, marking her return to the bridal world after a lengthy legal battle to regain the rights to her own name.
After the show, Paige reached out to the bride to share her congratulations.
“I contacted her to tell her she looked beautiful — and that she can keep the dress,” she says. Indeed, Love always wins.
Click here to read my interview with Paige...!
For more information on Hayley Paige visit her
Website: Hayley Paige
Instagram Hayley Paige IG
RSS Feed
