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"fASHION IS A LANGUAGE OF ITS OWN... LET'S TALK" EURASIAN VOGUE


CAPTIVATED BY CAPSUL

11/5/2017

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In a world of every changing trends and fast fashion, and with so many people wearing the same trend items on repeat, I always get excited to find a company, particularly a jewelry company, that is unique and allows you to put your own stamp on their products. I was therefore so excited to learn about Capsul Jewelry, which allows you to do just that.  They create customizable jewelry for any occasion with one of a kind pieces created just for you or the one you love. Using 3D printing technology, Capsul Jewelry can create necklaces, rings, cuffs, dog tags and bracelets made out of your own handwriting or even record a sound wave of the one you love and have it printed on a piece of jewelry. 
 
Everything is truly customizable, including their ready-to-wear pieces with necklaces and bracelets available to spell out a message or a name in block letters. They even have rings that are stackable to create special initials.
 
Made with sterling silver or brass and available in gold, rose gold and silver finishes, Capsul Jewelry is a stunningly modern and unique company, that is both manufacturing products in an environmentally responsible factory, and donating portions of certain collections to non-profits, making Capsul Jewelry a company that is also spreading an important social message. 

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Stacy Fan with CEO of Capsul Jewelry, Tina Cheng. 

​I sat down with the incredible founder and CEO of Capsul Jewelry, Tina Cheng, to discuss all the pieces in her beautiful collection and find out what gave her the idea to start up such a unique company.
 
Despite this being Cheng’s first foray into the fashion world, it’s one of the most exciting and unique ideas I’ve heard in a while. I ask Cheng what made her come up with the idea? "I started this brand, as I saw a need and a demand from the new millenniums to have personalized jewelry that is not only fashionable and modern, but is also meaningful, so I created Capsul Jewelry.” Helping her customers capture their memories Cheng says, “You can encapsulate a joyous moment of your life, and each piece can be customized with your own handwriting.” Pointing to a piece of jewelry Cheng is wearing, a sound wave of her daughter saying, 'I love you Mommy,' Cheng says, "Every time I look down at it, I literally hear her voice in my head.”
 
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The Capsul Sound Wave Necklace. 
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Capsul Jewelry haven’t over looked the more nostalgic pieces of jewelry such as the locket that we used to love, with the aim of bringing it back and making it modern again.

One of their most popular pieces is a little envelope necklace with a little letter that pulls out that you can handwrite a word in your own handwriting, “that a loved one can keep close to their heart” Cheng says. 
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The classic locket and the Capsul envelope. 
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The latest piece in the collection that Cheng has added is the Capsul capsule. It’s a small time capsule that, “You can put some sand from a beach that you’ve visited, a note from your loved one, or even an inspiration or a goal for yourself that you can keep with you as a reminder.” Says Cheng. 
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Classic and recognizable pieces have also been reinterpreted to make them modern again, such as the vintage hotel key that has been replaced by a sound wave or if you prefer, a piece that you can engrave your children’s handwriting on.

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The Cut Out Custom Collection is one of their more modern collections, with rings that show peoples favorite cities on there such as, La La Land (Los Angeles), or can be cut out to show a word or another city that means something to their customer. The Cut Out Collection also includes Roman numerals showing a date that is important to you, like your child’s birthday, or an anniversary or first date.
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Customizable Wide Cut Out Collection cuff and ring
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The Classic Collection includes timeless, modern shapes that don’t go out of style, “but you love it as it’s personalized with something meaningful to you” says Cheng. An example would be a cuff that can be used to write an important quote in your own handwriting, or a special date.
 
The pieces have all been designed to be stackable and as more important moments happen in your life, you can simply add them to your collection. 
 
All a customer has to do to get their personalized piece is write something on a piece of paper, or record a voice clip on their phone and screenshot or upload it to the website, then pick their style color, and material. The company will then go on to make a 3D mold of the piece, just for the customer and then use that mold to cast it in sterling silver or brass. The pieces are literally cast just for that particular customer and within 3-4 weeks they will have their piece. 
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CEO of Capsul Jewelry Tina Cheng
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Cheng also has a ready-to-wear collection if you’d rather choose something directly from the Capsul Jewelry site. The Girl Power Collection is one of Cheng’s favorites, designed to embody the modern woman.   Not only is Cheng doing something special by empowering women with this collection, she’s also donating 20% of all profits of the collection to Saving Innocence, which is a non-profit organization, devoted to helping victims of human trafficking and domestic violence.
 
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Capsul Jewelry is also reminding us that love is universal, with their 'Love in Every Language Collection', with necklaces that feature the word love in, Italian, Spanish, French, Arabic, Chinese, Korean, and Farsi, as Cheng says, “I want to remind people that love really is the same in every language” And with 20% of the profits going to the ACLU to promote justice and equality Cheng is spreading that love.
 
“We love making pieces in foreign languages, or your own unique handwriting, even if it’s just a scribble from you kid, it’s a really elegant way to preserve your kids handwriting!”
 
With Christmas coming up, Cheng has just added a holiday collection, with cute words on necklaces such as, Sparkle, Merry and Joy. 
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The Capsul Holiday Collection 

​Perfect for both the holidays, or to commemorate a special moment in your life, Capsul is a company you can turn to help immortalize those moments, and carry them with you everyday. 

www.capsuljewelry.com 
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    By
    STACY FAN 



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