H&M ANNOUNCE THEIR NEXT DESIGNER COLLABORATION!

Picture credit: Kenzo and H&M

H&M have become synonymous with exciting brand collaborations beginning 12 years ago with each one being a complete sell out. 

Well, brace yourselves as this years is set to be another knock out as this time they have partnered up with Parisian brand KENZO!

Each year H&M give it's customers several months notice about their upcoming collaborations allowing the excitement to build and giving their customers a sneak peak at all the items we might want to buy. This year was no different as this week a statement was released stating, 'H&M is proud to announce that their next designer collaboration will be with Parisian fashion house KENZO; the vibrant and playful brand that captures the energy of global culture to achieve its unique, youthful spirit. Directors Carol Lim and Humberto Leon will bring the spirit of KENZO to H&M, creating men’s and womenswear collections, as well as a selection of accessories.'

The KENZO X H&M collection will be available November 3rd 2016 in 250 stores worldwide and online at  www.hm.com

No pictures have been released of the collection just yet but EV will be sure to keep you updated when they are released!

I couldn't be more excited for this collaboration. With Kenzo's trademark of West meets East, use of carefree prints, flowers and color I can only image what this exciting new collaboration will bring. I love the H&M collaborations as it allows everyone to have a piece of some of their favorite designers signature styles at a fraction of the cost. 

Kenzo has a long history and impressive history, founded in 1970 by Japanese born Kenzo Takada, the company started out as a women's wear brand with a reflection of Japanese influence but rooted in the Parisian culture. Thirteen years later Kenzo expanded into menswear and five years after that they launched an incredibly successful fragrance and skincare range.

In 1999, Louis Vuitton Moët Hennessy bought the label and six years later, in 1999 Takada announced his retirement. Sardinia-based Antonio Marras took the helm as head designer in September 2003 for both the men and woman's collection, continuing Kenzo's trademark color and prints. 

Marras left the brand in 2011, and this was when Humberto Leon and Carol Lim were brought on as Kenzo's new creative directors. I can't wait to see what they come up with for the collaboration! Stay tuned!!

For now enjoy the teaser below.  

For the interview with Creative Directors Humberto Leon and Carol Lim on the Kenzo Collaboration visit H&M's magazine