Whilst I was in New York last week for NYFW I took some time out from seeing shows to go and check out the new Jessica Alba X DL1961 Denim collaboration event that was happening at Brooklyn's newly opened Dry Bar. Not only did I get a great new blow out at the salon, I was also able to meet one of the amazing designers behind DL1961 and check out some of the newly released denim's that Jessica Alba designed with the brand.
The 18 piece collection is available online at www.dl1961.com as well as retail partners including Nordstrom, Shopbop, Bloomingdale’s and specialty stores in the US and internationally.
For the collection, Alba focused on the most important elements of denim design from her perspective: fit, lift and support. The collection has 7 different fits, ranging from No. 1 a high-waisted skinny to No. 7 an on-trend flight suit.
Alba even enlisted her girlfriends as fit models to make sure they fit real women. Speaking about the collection, Alba says “We all want to have a great booty when we put our jeans on, but we also want to be comfortable. Details are everything when it comes to design, especially when it comes to jeans. That's why I was obsessed with things like proportions of crops or the placements of pockets and zippers. If it didn't make sense to me or my girlfriends, it didn't make the cut -- I'm all about the reality.”
Sarah Ahmed, Creative Director of DL1961 said, “Jessica really spent time on the details of this collection, which you can appreciate the minute you put a pair of her jeans on,” Continuing, “I loved being able to collaborate with someone who is such an empowered business woman while also clearly enjoys the creative process.”
Not only are the collection an incredible fit, Alba was also concerned about the environment when manufacturing the collection. As a result the DL1961 collection is vertically integrated and implements production processes that utilize 50% less water, chemicals and dyes in the manufacturing of its denim. Additionally, DL1961 developed exclusive fabrications and materials to the brand that ensure each pair of denim is not only made of the softest weaves but also retains its shape and fit.
No wonder Jessica Alba lived in the DL1961 collection of denim all summer. Check out her denim summer style that you can take inspiration from that will see you right through fall. Also see the name of each style she wore so you can choose your favorite's and maybe even own your very own pair of Jessica Alba X DL1961!
Photo Credits : DL1961
DL1961 EVENT: NEW YORK