The campaign stars model Martha Hunt and is styled by Carlyne Cerf De Dudzeele who previously styled the first cover of Vogue in 1988, under the reign of Vogue’s (then) new editor, Anna Wintour, dressing the Israeli model Michaela Bercu in an embellished Christian Lacroix haute couture top and Guess jeans.
As for the Black Label collection? The hope that the brand will once again find its L.A Vibe lays in Skinny Jeans, metallic accessories, Moto Jackets, lace as well as fitted skirts with a rockier, tougher edge than we have previously known from Juicy.
The campaign will be revealed this Autumn in North America, Asia, Europe, The Middle East, Africa, and Latin America in all the important publications including Style Magazine, New York Times, Harper's Bazaar and Instyle.
As previously reported, Authentic Brands Group, which acquired Juicy Couture last October from Fifth & Pacific Cos for $195 million, will next year open new Juicy concept stores in the U.S. that will carry Black Label Collection.