It was only at the end of June that Juicy closed its doors on the Juicy couture physical stores across America, but they are already preparing to make a comeback Stateside with the previously reported Juicy Couture Black Label Collection. They are prepping to launch the fall campaign, which was shot by Dutch fashion photographer duo Inez van Lamsweerde and Vinoodh Matadin, the back drop- Sunset Sunset Boulevard in L.A. The collection is already distributed overseas in over 58 countries in both regular stores, shop in shop as well as outlets and e-commerce and this campaign is definitely a sign that they are trying to amp up the L.A vibe Juicy used to be so synonymous with when they first started out.
The campaign stars model Martha Hunt and is styled by Carlyne Cerf De Dudzeele who previously styled the first cover of Vogue in 1988, under the reign of Vogue’s (then) new editor, Anna Wintour, dressing the Israeli model Michaela Bercu in an embellished Christian Lacroix haute couture top and Guess jeans.
As for the Black Label collection? The hope that the brand will once again find its L.A Vibe lays in Skinny Jeans, metallic accessories, Moto Jackets, lace as well as fitted skirts with a rockier, tougher edge than we have previously known from Juicy.
The campaign will be revealed this Autumn in North America, Asia, Europe, The Middle East, Africa, and Latin America in all the important publications including Style Magazine, New York Times, Harper's Bazaar and Instyle.
As previously reported, Authentic Brands Group, which acquired Juicy Couture last October from Fifth & Pacific Cos for $195 million, will next year open new Juicy concept stores in the U.S. that will carry Black Label Collection.
The campaign stars model Martha Hunt and is styled by Carlyne Cerf De Dudzeele who previously styled the first cover of Vogue in 1988, under the reign of Vogue’s (then) new editor, Anna Wintour, dressing the Israeli model Michaela Bercu in an embellished Christian Lacroix haute couture top and Guess jeans.
As for the Black Label collection? The hope that the brand will once again find its L.A Vibe lays in Skinny Jeans, metallic accessories, Moto Jackets, lace as well as fitted skirts with a rockier, tougher edge than we have previously known from Juicy.
The campaign will be revealed this Autumn in North America, Asia, Europe, The Middle East, Africa, and Latin America in all the important publications including Style Magazine, New York Times, Harper's Bazaar and Instyle.
As previously reported, Authentic Brands Group, which acquired Juicy Couture last October from Fifth & Pacific Cos for $195 million, will next year open new Juicy concept stores in the U.S. that will carry Black Label Collection.
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