Now Ruth Carter, who made the announcement during Black History Month, is making her designing magic available to the masses with the launch of her collaboration with H&M . The capsule collection which will be focused on 80s inspired streetwear includes t-shirts, hoodies, as well as bucket hats.
Carter said, “This Black History Month I’m super excited to announce my collaboration with @hm. With the accessibility of H&M I intend to spread some love and inspiration to all who want to express themselves creatively. All the RUTHLESS ones, in pursuit of ART and TRUTH, like I’ve been with costumes, will find representation here.
This is for YOU.
I’m asking you to
TRUST YOUR VOICE!
SPEAK your TRUTH!
BE your TRUTH!
And, THAT’S the TRUTH Ruth!
Carter’s Friend, TJ walker’s brand, Cross Colours can be seen as a reference point. However Carter has found inspiration from historical significance as well, as she sought The Black Liberation flag as a point of reference. The flag, Created by the Universal Negro Improvement Association and African Communities League in 1920 can be seen as a recurring feature on the designs. Growing up Carter was surrounded by family members who would wear black, red and green, as they spoke through fashion as a way of declaring their empowerment and freedom.
As with designing the costumes for Dolemite Is My Name, when Carter told me, “I just wanted to like the clothes”, this was obviously just as important for this collection, but as well as liking them, she wanted them to be a reminder of the struggles, truth and to serve as a reminder to “Trust your voice”.
For more information visit www.hm.com