South Korea is one of the fastest growing and most lucrative markets worldwide for designer fashion and luxury items. They have a huge influence on not only China but also the US and this hasn't gone unnoticed by Gucci.
Gucci have further tapped into the market by choosing South Korean actress Gianna Jun as the new face of their accessories ad campaign. Jun is most famous for her role as “The Girl” in the 2001 romantic comedy, “My Sassy Girl”, one of Korea’s highest grossing comedies of all time.
The accessories campaign, which includes Jewelry, watches and eyewear, was shot by photographer Sølve Sundsbø in London over the weekend, and overseen by the creative director of Gucci, Frida Giannini.
Speaking of the choice to have Jun as the face of the campaign, which will be released in January 2015, Giannini said, "Gianna Jun has just the type of natural beauty and sensual sophistication that is perfect for a Gucci woman." continuing, "Her contemporary femininity is well suited to our accessories, which she will bring to life in this new campaign."
Gucci have further tapped into the market by choosing South Korean actress Gianna Jun as the new face of their accessories ad campaign. Jun is most famous for her role as “The Girl” in the 2001 romantic comedy, “My Sassy Girl”, one of Korea’s highest grossing comedies of all time.
The accessories campaign, which includes Jewelry, watches and eyewear, was shot by photographer Sølve Sundsbø in London over the weekend, and overseen by the creative director of Gucci, Frida Giannini.
Speaking of the choice to have Jun as the face of the campaign, which will be released in January 2015, Giannini said, "Gianna Jun has just the type of natural beauty and sensual sophistication that is perfect for a Gucci woman." continuing, "Her contemporary femininity is well suited to our accessories, which she will bring to life in this new campaign."
Gianna Jun for Gucci. Photo by Courtesy Photo
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