the market is expanding, in every industry, including fashion.
Consumers can't get enough of high end brands despite
the massive luxury taxes increasing already high price point items.
In May of 2013 Stella McCartney spent the week promoting her brand with a tour through Japan and China.
With one of the biggest markets, Beijing being the place she set
her flagship store. Keeping within the mission statement of her
company, the store is housed in an eco-friendly building.
One of the chicest cities in Asia, Shanghai was the location for her black tie-dinner before showcasing her collection in the most bustling, and in my opinion, fashion forward Asian city, Tokyo. Before ending her tour with a party in the smallest yet in many ways, most cosmopolitan city, Hong Kong. The party was co-hosted with high end department store, Lane Crawford where good friends and one of Britain's most established fashion icons, Kate moss was in attendance.
McCartney told WWD during the time, that the trip was more about "gaining a greater understanding of this part of the world" than it was about publicity- however her trip certainly didn't go unnoticed with press and fans alike, with The British Embassy in Tokyo even spelling her name out in a manicured garden bush.
Each city of McCartney's tour was welcomed with open arms with Shanghai even showing their love by providing entertainment of dancers, acrobats, opera singers, Chinese plate-spinners, and contortionists even spelling her name out with their bodes.
This most recent trip sees McCartney expanding her brand further in Asia, with a new store in Beijing and another in Tokyo.