Photo Credit: Louis Vutton
As the Asia market continues to rise and with Japan being at the forefront of some the most fashionable amongst them, LV has found it's latest face, a smart but perhaps unusual one, a character named Lightening created for a popular Japanese video game, Final Fantasy created by Square Enix. This is a clever move by LV. The Final Fantasy game and the female character has millions of fans not only in Japan but worldwide. Louis Vuitton's creative director Nicolas Ghesquière also said that the manga character also inspired the collection as can be seen from the bubble gum pink jackets and computer inspired accessories.
The reveal has already been a hit with fans, some saying this is going to be the most exciting campaign and others saying that the character Lightening is the perfect embodiment of Louis Vuitton.
Photo credit: Louis Vuitton Instagram
Photo credit: Louis Vuitton Instagram
Photo credit: Louis Vuitton
LV's SS16 range debuted in Paris in October.
Photo credit Gamma Rapho via Getty Images
Photo credit Gamma Rapho via Getty Images
In addition to the Manga character, it was also announced on Instagram that Jaden Smith, (Will Smith and Jada Pinkett Smith's teenage son) is the face of the womenswear campaign. The campaign was shot by photographer Bruce Weber.
In addition to the Manga character, it was also announced on Instagram that Jaden Smith, (Will Smith and Jada Pinkett Smith's teenage son) is the face of the womenswear campaign. The campaign was shot by photographer Bruce Weber.
All photo credits: Louis Vuitton
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