Everyone has oceans to fly, if they have the heart to do it.
I loved Zvelle shoes from the moment I set my eyes on their first collection and having interviewed the gorgeously smart and talented founder and creative director Elle AyoubZadeh, I was hooked. Well good news for fellow Zvelle fans, their new collection is available to pre-order, and let me tell you, with this new collection, they have outdone themselves!
As AyoubZadeh explained to EV during our interview, the first collection was inspired by AyoubZadeh's love of architecture. The inspiration behind this new collection? One incredible women, Aviation Pioneer, Amelia Earhart, and Zvelle couldn't have picked a better muse, the collection is stunning.
All portions from the new collection will go to the 'Fly With Amelia Foundation'. Run by Amelia Rose Earhart, who was named in honor of the 1930’s icon, the foundation is a non profit organization that offers flight-training scholarships to young women.
AyoubZadeh explains on Zvelle.com, “I’ve always been fascinated by Amelia Earhart. For a woman to become a pilot and fly around the world in her day was incredible. She just went for it.” It was this spirit that shaped the #ZvellexEarhart collection, AyoubZadeh continues “I started thinking, if I was creating shoes for Amelia, what would they look like?” The outcome; the most glorious, classic collection of six styles for modern day pioneers.
The previous collection was made up of beautiful flats and kitten heels, but this collection sees the addition of a higher heel, AyoubZadeh explains, “We started with a higher heel because we hadn’t done that before." However staying true to their company mission of creating luxurious yet comfortable and wearable shoes, AyoubZadeh shows that despite the addition of a high heel, elegant comfort was still at the forefront of her mind when designing the collection, adding something very different to the usual high heel, a memory foam inside. Music to every women's ears!!
Still keeping a hold of the initial collections inspiration of architecture, AyoubZadeh says, “I like clean architectural lines but the curves in this shoe give it a softer look." but warns.." Plan on getting noticed when you wear them!”
Also keeping to Zvelle's mission set out from their first collection of the #9to9, (shoes that can take you from the office to a glamorous cocktail evening), Zvelle have once again achieved a collection that will see you through from day to night.
Another addition to this collection is the Zvelle bootie just in time for fall! With the Electra being named after Ms. Earhart’s 'beloved' airplane. “If you look at a plane, there are so many different parts and angles,” explains AyoubZadeh. “These booties really encompass all these details”.
The Electra is one of my favorite additions to the new collection, allowing you to wear a bootie with a skirt without cutting off the leg and still showcasing women's foot in the most flattering of lights. With the cut out detailing on the side not only revealing the most delicate parts of a woman’s foot, the anklebone, it also helps to elongate the leg. “I like these with cropped pants but they’d also look great with a dress and patterned stockings.” says AyoubZadeh
With glamorous comfort still being an important consideration when designing every pair of Zvelle shoes, AyoubZadeh says their now trademark kitten heels still had to be part of the collection. “I make shoes that women can walk in. Kittens are one of our signatures so I always knew this would be part of the collection." Also good news for Zvelle fans, all the shoes have their unique heel detailing, with the side of the heel looking like a stiletto, from the back, a block heel.
The collection also sees the inclusion of the traditional pump but with a whole lot of 'sass' with Zvelle adding their own unique detailing as seen on the Rendezvous, with it's high collar above the heel which draws the eye up the leg.
What I loved when I interviewed AyoubZadeh was her passion to inspire women to follow their dreams, something that is clearly at the heart and soul of Zvelle's mission and the #ZvellexEarhart collection puts that ethos into practice, with Zvelle's partnership with the Fly With Amelia Foundation.
With AyoubZadeh's determination to give back she say's, " I’d been looking for charities to partner with and hadn’t found the right one, then I met Amelia Rose” continuing “Our shared vision is that we both want to use our life to make an impact. She also happens to be gorgeous!”
‘Adventure is worthwhile in itself’.
The two women instantly connected and went on to name the collection together. A percentage of sales from the #ZvellexEarhart collection will go towards helping women fly,' literally and figuratively'. “There’s a quote by Amelia Earhart that I love,” concludes AyoubZadeh. ‘Adventure is worthwhile in itself’. I think that really represents what we’re doing at Zvelle. And we’re just getting started.”
-I couldn't agree more.
To pre-order the ZVELLEXEARHART collection visit Zvelle.com
Scroll to see the full collection below.
Click here for the full interview with Zvelle's creative director, Elle AyoubZadeh
All photo credits : Zvelle.com